Magazine editor launches modern search for a lost dog

When the editor of Harpers Bazaar lost her dog walking in the remote Scottish Highlands, she chose a very modern method to try to locate him.

Justine Picardie's cocker spaniel, Bill

Now the Twittersphere has exploded to help Justine Picardie find her cocker spaniel Bill, who went missing whilst the pair walked through deep snow on her husband Philip Astor’s sprawling Tillypronie estate.

Despite the fact that the grouse shooting estate lays nestled in Aberdeenshire countryside, hundreds of users including several famous figures responded to a heartfelt plea posted on the social networking website.

Model Sophie Dahl, who has more than 23,000 followers, wrote: “My dear friend @JPicardie lost her dog Bill in Scotland this w/e, if you want to help find him please go to her blog.”